1. Introduction: the invitation to partner
Establish the scale of ambition and the commercial intent
ALPHA
Section objective
To immediately establish the scale of ambition and the commercial intent. It shifts the tone from ‘policy’ to 'procurement readiness,' signalling that the council has moved past the 'if' and into the 'how' and 'when'.
The value to stakeholders
Installers/manufacturers/coordinators: They see a specific number (eg, 7,500 properties in the case of Plymouth) which allows them to get a sense of potential revenue and required headcount.
Skills providers: The five-year horizon tells them when they need to have trained staff ready for the 'scaled delivery phase.'
All stakeholders: The mention of a 'steady, predictable pipeline' addresses the biggest supply chain fear: 'stop-start' funding.
What to include in this section
The big number: state the total number of properties and the specific geographic area.
The call to action: explicitly name the types of partners you want to hear from (eg, manufacturers, retrofit coordinators, solar and heat pump installers).
The commercial hook: mention the specific mechanism you will use for procurement and delivery (eg, a dynamic purchasing system or framework).
The phase breakdown: provide a high-level timeline that distinguishes between 'planning' and 'shovels in the ground.'
This section doesn’t need to be long. The important thing is to mention all essential information in order to give a quick but relatively comprehensive overview of the opportunity.
Example text
This box below includes a pre-written section that can be filled in with information relevant to your chosen area.
COUNCIL NAME is committed to the full-scale decarbonisation of heat, a critical step in tackling climate change and delivering a sustainable energy future for our residents. This document outlines a plan to transition over NUMBER properties in AREA from fossil fuels to clean, electrified heat.
We have conducted a detailed, street-by-street analysis to define the potential technical pathways and identify the scale of the opportunity. Now, we are seeking collaboration with installers, manufacturers, retrofit coordinators, and skills providers to explore what is needed to turn this ambition into a reality.
This plan provides a transparent overview of the opportunity pipeline, including the technical requirements and potential anchor partners, such as social landlords, to create the commercial conditions necessary for you to invest, train, and scale your operations.
The delivery horizon: This plan is structured to move from strategy to implementation over TIME PERIOD, aligned with national funding cycles and local infrastructure milestones. The goal of the Council is to create a steady, predictable pipeline of work rather than a "stop-start" delivery model.
Phase 1: Near-term goal heading (TIMEFRAME): Near-term goal.
Phase 2: Mid-term goal heading (TIMEFRAME): Mid-term goal.
Phase 3: Long-term goal heading (TIMEFRAME): Long-term goal.
We will be moving from strategy to delivery. This document outlines how you can be a central part of it.
The example from Plymouth
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