Household plan: letters and leaflets guide
An overview of letters and leaflets sent to households
ALPHA
Overview
This section explains the recommended structure and content for letters and leaflets to support a household-facing local clean heat plan. We believe that letters, leaflets and other communications to households should be structured in a similar way to websites. Communication may happen in one go or may happen over a period of time as certainty builds on the more specific steps and the actions households can take.
Ultimately, the three major stages of the online plan should be replicated: set the scene to build trust, give personalised and relevant advice to ensure the information is perceived well and present actionable next steps, giving households a range of options and choices to make.
Examples of letters and leaflets
Illustrative prototypes showing how a household-facing clean heat plan could be presented across letters and leaflets.
Core communications across letters and leaflets
To explore what the letters and leaflets should communicate, select the sections below.
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